Welcome to the home of MOCCAA® Positive Urban Wear™, where our clothing line embraces the philosophy that “Men Of Color Can Achieve Anything,” although when we refer to men, we don’t necessarily mean the male gender but “mankind”.
MOCCAA®’s primary focus is the urban communities, however our message is not exclusive to people of color. All people are encouraged by MOCCAA® to reach for their goals and aspirations.
MOCCAA®’s message of positivity reminds us that people of color have overcome restrictions and obstacles for many years, and still have prevailed in opportunities that were previously denied us. We have achieved in everything from science to sports, and in the words of Maya Angelou, “Still We Rise.”
If, as they say, the clothes make the person, then MOCCAA®'s clothing line is determined to remind the world of the power of positive thinking, and that people can do and achieve anything. Fashion is an expression of who you are, so wear the apparel that proclaims your strength and fortitude to triumph over even the highest odds.
MOCCAA®, founded by men of color, was created to remind us that with courage and perseverance the ability to achieve anything is possible!
MOCCAA®, founded in 1997 by Lemoyne “LA” Anderson, was originally intended to be an investment company. However, with the growth capacity of the urban clothing market, the remaining members, including LA (CEO/Founder), Al Frierson (Chief of operations) and Bill Foster (Treasurer/Marketing Director) decided to make their mark in the industry, while also delivering their message of positivity to all people. This was the birth of MOCCAA® Positive Urban Wear™.
MOCCAA® made their first public appearance at the First Million Woman March in Philadelphia and conceded that they had stumbled upon a crucial market, which wholeheartedly embraced their positive message as well as their stylish and upbeat apparel. That day, they sold in excess of 200 tee shirts and 100 hats in less than an hour.
MOCCAA®'s next test came at the annual Black Expo 99, which confirmed MOCCAA®'s ever growing presence was a force to be reckoned with. The event lasted two days, which the gentlemen of MOCCAA® expressed as "a great experience, both mentally and physically." At the end of Black Expo 99, the MOCCAA® Positive Urban Wear™ was almost completely sold out. The experience proved to the men of MOCCAA® what they already knew: Positivity sells!
A Portion of All MOCCAA Sales
Are Donated To The AIDS &
Cancer Research Foundation, and the N.A.A.C.P.
The Kwanzaa Fest 99 Expo was yet another successful event for the trio. The inspiring message of their clothing line and accessories was uplifting and reassuring, and consequently, well received by the public. MOCCAA® believes in giving back to the community. MOCCAA® has sponsored parties, basketball tournaments, motivational talks, fashion shows, as well as many other events. The men of MOCCAA® have been featured on BCAT cable talk show, BX 12 Cable commercial, HBO's On Hollow Ground Basketball Special in Harlem, and they were a feature story in the popular New York City radio station WBLS's Inner City Magazine.
MOCCAA® also donates a portion of its proceeds to the AIDS & Cancer Research Foundation (ACRF). Two of the founding members, Al Frierson and Bill Foster, having each lost a parent to cancer, maintain a personal interest in supporting research for finding a cure for this deadly disease.
The men of MOCCAA® thank the community for their overwhelming support and encouragement, and hopes that it continues to grow as MOCCAA® and its message of achievement and self-fulfillment for men and women of all colors also continues to grow.
About MOCCAA
"We're not just a clothing company! We're a Motivational/ Empowerment Company that just happens to sell Clothes"